If you ask any interior designer, they will all say the same thing when asked to describe their ideal client. They want someone who has an amazing budget, who will give complete control to the designer on the project, and who wants their entire (and HUGE) home renovated or built from scratch....

In the past, so many designers have set a "word" or intention for a new year. Although that fell out of favor a bit once the pandemic showed up with all its chaos, I think there is one word ALL interior designers should have on their radar this year: ACTION. This year should be THE year that you...

It's the time of year when we start to review the past year, while looking ahead to the next one. And for all of use in the home business, this has been an insane year. Not only have we had record-breaking years for projects, but we've also had to deal with the mother of all supply chain issues...

How many times have you set goals with every intention of meeting them, only to drop them a few days later?? We've ALL done it! But as we get closer to the turn of another year, how about setting a few goals that you'll actually complete for 2022?? I have a system that helps me stay on track for...

The key to keeping your business running smoothly is having organized and strategic systems and processes in place. They will keep you from making mistakes, from reinventing the wheel for every single project, and will make your clients think you're a design genius (and you ARE!). But, small...

Photography is THE most critical tool for marketing your business. Period. So if you've been putting off scheduling your photo sessions, it's time to check that off your to-do list! Here are 4 tips to help you plan your photography so you have gorgeous visuals to grab attention for your...

Running your own business is so difficult - you have to understand your financials, have a solid business plan, create a strategic marketing plan, be witty and smart on social media, manage your clients, AND manage your team members. Whew, that is A LOT. But there is one thing, above all the...

Ideally, we should NEVER stop marketing - it should just be part of our ongoing business! But there are important reasons that you should definitely be marketing NOW, especially if you're ready to book through 2022. Any outreach or promotions that you do today will usually bring in...

Customer service is more important than ever! It's the key to keeping your clients coming back, to getting new clients through grassroots marketing, and to making sure your business is running smoothly. But with all the supply chain issues, shipping delays, and problems with products when they do...

Recently, we heard the big news that PayPal was going to buy Pinterest. That may have fallen through, but it was a great reminder to designers to pay attention to Pinterest again. HA! But seriously, admit that you got distracted by that shiny Instagram toy and forgot all...

As we head toward All Hallow's Eve, I like to avoid any scary moments by double-checking my business strategy for the coming months. We've had a rollercoaster of a ride in 2021, so I want to be sure that 2022 will include far more treats than tricks. Here are 4 things I will have in place to...

The holidays can be magical - and stressful. I like to get ahead of the craziness by planning my client gifts early so my team and I aren't scrambling at the last minute. That's no fun for anyone and it takes the magic out of the season, for sure! So what do you have planned for your clients?...