Interior Design Business
Tips & Tricks
There are pivotal points in any business, times when you need to review and reconsider how you're doing things. It can be scary, but honestly I think it can also be FUN! Changing things up is a great way to shake you and your business out of any ruts. And it can also bring in more cash and better...
There is such a sense of relief when you've completed an interior design project, especially one that has taken so many months (or years!). But really, you know the job isn't over, right?! You may have finished the punch list, but you still have some tasks to check off. And they're SO important...
After months and months of work, the installation is THE time to make a big impression! It's what the whole project has been about and it's time to really wow everyone. Whether you do a multi-day installation or one big push, this is when you should razzle dazzle your client! They've been...
You may be the very best at client care, but if your team isn't on the same page then it won't matter one bit! Every single person associated with your business needs to be on point when it comes to taking care of your clients, but HOW do you make sure that happens?! It's all about setting...
Most interior designers receive the bulk of their business through referrals - that's just the name of the game. And there's only one proven way to get that referral. You've got to build really STRONG relationships with your clients! You not only want their continued business in the future,...
You can call it customer service, client support, or customer care but all of those phrases mean one thing - taking care of your clients! And in the interior design business, that has NEVER been more important than it is today. Why? Because that client attention is what sets YOU apart from your...
We've been talking a lot about the nine client touchpoints - but do you know which TWO are the most important?! The first one is definitely the presentation. It's when you show the client what their dream home can be! But then, it's all about the REVEAL!! That is truly the time for you to SHINE....
This month we're reviewing those critical client touchpoints and how you can make the most of them! We've gone through the first initial stages and today we're getting to the heart of a project, when you actually make it HAPPEN! But it's also a bit of an odd time for the client. You're working...
Through the month of June, we're talking about those all-important client touchpoints. They're the times when you can make the greatest impact on your clients, whether through customer service or design WOW factors. In this post, I want to talk about the first four touchpoints: Pre-Contract,...
The creativity of your projects is definitely at the heart of great interior design. But the ability to WOO your clients is what is going to make you successful! It's true! Happy clients mean repeat business, and they will refer you to NEW business, too. It's the keystone to any company's...
If you've read this blog for any amount of time, you know how important I think communication is. It's the keystone for an effective business, especially one that involves clients! And no matter what challenges or issues you hit during in your company or with a project, you can definitely smooth...
There is nothing more awkward than finding yourself in the middle of an argument between a client couple! There are so many times when being a designer can feel like you're also a family therapist - and that's no fun. Emotions are often high around a design project, especially because you're...