The key to running a smooth - and less stressful!! - business is by having a full client pipeline! You want to be able to look ahead for the next 12-18 months and know that your income will be solid and you'll be busy. But this isn't a task that can just be reviewed and then checked off of a...

Marketing should be one process in your business that NEVER stops. In fact, just about everything you do is marketing, from how your phone is answered to how you present yourself to a client. Of course the most important tools in your marketing kit are a fabulous website that represents your...

The end of March not only means that it's finally spring, but it's also time to do a little spring cleaning in your business. The beginning of the second quarter is the perfect time to review how the year has been so far for your company, and what you still need to do to meet your goals for 2023....

Recently, Instagram changed its algorithm (again) and everyone was up in arms. After all, we want to see what the people we follow are posting, not random posts that are ads or from people we've never seen before. But if you're a business, it was also devastating because suddenly your followers...

Every small business depends on marketing to survive, and it is NO different for interior designers! But with limited time - and sometimes limited money - where should you put your focus?? There are marketing channels that work better than others, especially for small businesses. Knowing which...

Photography is THE most critical tool for marketing your business. Period. So if you've been putting off scheduling your photo sessions, it's time to check that off your to-do list! Here are 4 tips to help you plan your photography so you have gorgeous visuals to grab attention for your...

Ideally, we should NEVER stop marketing - it should just be part of our ongoing business! But there are important reasons that you should definitely be marketing NOW, especially if you're ready to book through 2022. Any outreach or promotions that you do today will usually bring in...

I do love a spring clean, getting rid of cobwebs and dust, and opening up those windows to let in the fresh air! We need to spring clean our businesses just as much as we do our homes. The same ideas apply - we want to clear the clutter to make way for some FRESH ideas and smoother...

We're at the very end of an old (and not-so-great) year and the beginning of a new year that we hope will bring us better days. This is a pivotal time for you and your business - a great time to set important goals for what could be another rollercoaster ride of a year. There are 3...

It's one of the most uncertain times we can remember for business. The economic picture is uncertain, lives are disrupted, and your clients are nervous. So you should just stop everything, too, right? WRONG!

Marketing is something you can't stop. Because when the world gets back to a new normal,...