Business Tips & Tricks

 
The #1 Mistake You're Making When Pitching Potential Clients

You have the best marketing materials. You've lit candles and put out snacks. You KNOW you have the best design ideas for their project. And you REALLY want to design this house. But.... you didn't get the job. Were your fees too high? Did you blow it with the wrong design ideas? Nope, you just...

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4 Bold Business Moves That Work

In business, sometimes you have to be bold and take a leap to shake things up. That's especially true when you're starting to feel that your business is stagnant, when you need a change, or when you can see that the economic winds are about to blow. Get off that hamster wheel and try my 4 BOLD...

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Which Type of Marketing Has the Highest Success Rate?

Every small business depends on marketing to survive, and it is NO different for interior designers! But with limited time - and sometimes limited money - where should you put your focus?? There are marketing channels that work better than others, especially for small businesses. Knowing which...

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How to Run Your Small Business Like a Big Company

An unfortunate trend in the interior design business is that we treat our small companies like a hobby or a side gig. We let ourselves get bogged down in the day-to-day and we forget that each of us is the CEO of our own businesses. That can definitely hold us back from reaching the goals we...

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3 Ways to Stand Out from Your Competition

Having a competitive advantage is key, no matter what size market you work in! Standing apart from the crowd is the perfect way to entice new clients, and to give you staying power with former and current clients. So how do you stand out? It's more than just a funky logo or a three-word tag line....

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4 Reasons for Why You Need Job Descriptions

There are parts of our jobs as designers that are boring, I'll admit it. And you may think that sitting down to write job descriptions would be one of them, and that might make you decide it isn't that important. But this is one thing on your to-do list that can make a BIG impact on your...

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Why a Second Quarter Business Review Is Key

It's crazy that we're already into April and the second quarter of the business year! It may seem too soon to review anything in your business at this point, but I think this is one of the BEST times to stop and look at how your year is going so far. WHY? Because you have 9 months to change...

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3 Ways to Stop the Overwhelm

Last week, I talked about how hard it can be to balance EVERYTHING you have to do as the owner of your interior design business. And you have to be able to switch quickly from a right-brained creative to a left-brained executive. Not easy! It can be completely overwhelming - especially when we...

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Why Assessments and Analytics Are So Important

How many things are on YOUR to-to list??! If you're like me, the list looks like a giant scroll at this point! We rarely have time to get things done for today and for the future, so looking back at anything goes on the very very back burner. Well I'm going to convince you that assessments and...

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How to Have Hard Conversations with Your Clients

It is never pleasant to have to deliver bad news to a client, or to tell them something went wrong, or (and this is tough for so many) to ask them to pay you when they're late. Those are HARD conversations that no one wants to have. But if you're in business, you're going to have to face those...

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3 Ways to Set Expectations With Your Clients

Knowledge is a powerful thing. When you give your clients all the information they need, they feel more in control. And they build trust with you. All of which means your project will run more smoothly and efficiently. The key is to be sure your clients understand what a design project entails,...

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4 Ways to Present a Budget Your Clients Will Understand

Interior design budgets can be such a headache! They're tough to create (especially in today's supply chain nightmare) and they can be even tougher to explain to your client. UGH! And sometimes you want that particular project so much that you're willing to skip over a serious budget talk so you...

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